Build your email list
If you’re a business owner or a blogger, the first thing you should do is start building your email list. Email marketing and social media are great ways to connect with your audience and grow your brand, but there’s one problem: both of these platforms are free. You don’t own them. If they decide to change their terms of service or shut down, they can do that at any time without warning. That’s why it’s important to build an email list – no one can shut it down! I’m not saying that you shouldn’t use social media or Google+ (I’m all about Google+), but if something happens with either one of those services, you’ll still have an active email list for contacting customers and making sales through newsletters etc.
It’s also nice to know exactly how many people are following your brand because not all followers on social media actually engage with posts actively (it depends on the platform). So if someone follows me on Facebook or Twitter for example, I don’t necessarily know that they’re following me unless they “like” my post or retweet something etc. The effective branding I’m talking about is about telling people why they should support your brand and what you’re all about. This is something that will really help you in the long run. I can’t stress this enough, if you don’t have an email list yet then please create one! You should also follow back anyone who follows you on social media or sends a message to your email address. Thank them for supporting your brand and making sure they know that their support means a lot to you.
Create a unique brand image and style guide
You need to decide if your brand will be fun or serious, modern or vintage etc., and then stick with it! Not every one of your social media posts has to fit into the same category as everything else (I like mixing up my images on some of my accounts), but it’s important that each post fits into the overall theme of your promotions, products or services offered by your business/blog/website etc., regardless of where it’s posted (on Facebook, Twitter, Pinterest etc. and in your blog and website content).
If you’re a blogger, decide if you want to write about things like style and fashion (for example) or other topics like art, technology or politics. If it’s the former, then make sure all of the images on your blog are consistent. Your readers should get the same vibe from your posts as they do from an advertisement for clothing that came in a magazine etc. Think about how to get this effect with each post you create! Again, it’s also important to be consistent when posting on social media because people who follow me will expect certain posts from me on Facebook and Twitter and vice versa (I post more about fashion than I do about technology).
I’ve had some people tell me they don’t “like” my Facebook page because I’m not posting enough news related articles etc., so again be very careful with what you share on social media! You can still have fun by sharing interesting stuff that has nothing to do with business/fashion/technology etc., but make sure it fits into your overall image! I’ll probably end up writing an article that talks more specifically about branding at some point because this is definitely something that takes time to perfect! If anyone has any questions please feel free to ask them in the comments below.
Update old posts regularly. I hate digital marketing, and it’s really hard for me to learn. I’m not a very patient person either, but I’ve learned that if you want to succeed in the long run (instead of taking a shortcut and getting what you want right away like many people do), then you need to take your time when learning new things. When it comes to digital marketing, there are so many different types of tactics that can be used when promoting your business online, but they all require time and effort in order to get the results that you’re looking for. You’ve got SEO (search engine optimization), PPC (pay per click advertising), social media marketing etc., and each one of these takes time! On top of this, there are so many different platforms out there where you can connect with your audience: Facebook, Twitter, Google+ etc.
If you’re a business owner or blogger, then I suggest that you update your blog and website content as often as possible. One of the things that seems to make people want to follow me is my consistency (I post at least once per day on most days). People like this because they know they’ll always get new content from me. It’s important to create fresh, relevant content for your audience! You can do this by updating old posts with new information or images. For example, I’ve got an article titled “How To Be An Inspirational Woman” on my blog.
This article was written over six months ago (I wrote it in January 2014), but I still get traffic from it today because people are searching for inspirational quotes about women all the time! That’s why it’s good to update your older posts while adding in some new images (if you can). Update old posts while making sure the overall vibe of them is still consistent with what you’re writing today etc., and then share them again on social media etc.. It’s also important not to just copy/paste old articles into Facebook or Twitter if they’re not relevant anymore either – try sharing parts of the original article instead of posting an entire one.