You have developed a good idea for your dream business, and now you are going to create an eCommerce website to attract customers online. While developing the website, you need to look after a lot of things that will provide the customers with a better user interface. The future of the eCommerce business is going to provide a good shopping experience based on the criteria of the quality of products and the performance of the website.
When someone visits your website, they have a choice to leave or keep hovering around. If the interface of the homepage and the navigation isn’t appealing to the customer’s eye, they will immediately leave the website. But if you use some additional features and plugins to the primary pages, you can hold those customers’ attention and make them hover on your website. In this blog, we will provide a crucial checklist for the eCommerce website, you need to maintain before and after launching your eCommerce store.
Checklist for eCommerce Website
Customize the Homepage in an Appealing way: When the Homepage’s User Interface isn’t in an appealing form, you won’t be able to attract customers. With some additional smart features, you can keep the users interested in your website. You should include an effective logo, and check if the website is working on browsers and devices. You can add promotional graphics and related links on the homepage. You can also add links to popular products or services. Add a search feature on all the pages of the website, and if the user clicks on the logo, make sure the logo takes the user back to the homepage.
Add a display section for the latest news, any special offer or promotion, free shipping option, or big purchase discounts. Add a filter to search brands and products, a store finder if necessary, and the language change option, if you are going to target the global audience.
Choose a proper Web Hosting Provider: You’ll also need to select a web hosting company that will supply server space for your website’s files. You will be able to purchase web hosting through your eCommerce platform or from any web hosting provider with the support of a domain name. Some of the popular web hosting providers are Bluehost, HostGator, DreamHost, A2Hosting, and Hostinger are some of the best web hosting providers.
Update the Website Management & its Design: As the website owner, you have to double-check the whole website if it is running correctly and every page looks admirable. Check the following items to include on every page and things to remember when managing the website. Include security receipts and reminders to keep the transactions safe throughout the website. Keep the navigation smooth between the pages. Test the speed of the website so that the pages load quickly. You can use different tools to check the loading speed of a page.
Add the social media buttons and link the business account from all social media platforms. If you have good shareable content on your websites, such as a meme or a famous quote, you should add a sharing button to provide the users with easy accessibility to sharing.
Make sure to keep a login box for the special customers who have used your services before or purchased any product from the website. Always keep the tabs of the categories and products at the top of the e-commerce website. Include a shopping cart to let the users save a product for future purchases.
Provide the information of the payment systems you have included in your website and the security measures you have kept to keep the customers stress-free. Add tabs that lead the user to the support pages. Check the e-commerce website responsiveness and test it on all devices and web browsers. Keep the checkout button in a visible position on each page.
Features to include in Product Page: You should include a button for calls to action (CTA). Provide feedback and ratings from customers for each e-commerce product. Upsell using related product connections. Sell benefits such as free shipping or a clock with a discount if customers buy now. Provide zoom-in functionality for product photos. Various product photos and angles (360-degree views). Specifications and information about the item.
A field for changing the number of purchases. A unique description that connects to the product’s applications. Include a product title that has optimization. Add a shopping basket button to each product page. Shopify Development Services has a built-in add-to-cart button, which is why they are the leading eCommerce store builder at present. Pricing information, including any prospective specials or reductions.
The availability of each product demonstrates scarcity and encourages customers to purchase. Shipping and tax calculations are available on the product pages. Materials utilized, dimensions, colors, weight, and washing instructions are present in it. There are different sizes available, as well as a sizing guide if necessary.
A section for people to debate the e-commerce product. A way to sort and filter customer reviews. Each product page includes an Add to Wish List button. Videos demonstrating how the product works. A live chat feature that displays what the consumer is looking at to the support team. The product codes are provided for those who may need them in the future. Statistics about each product, such as shares, views, sales, and people who have added it to their Wish List.
Each e-commerce product has social share buttons. Deals for consumers who buy many connected things at the same time. A banner that indicates whether or not a product is sold out. A section where you may sign up to be notified when a product becomes available. To increase search engine rankings, include keywords on each eCommerce product page.
When creating an eCommerce website, there is a lot to consider, but this checklist may help ensure that you take care of critical issues. To optimize your e-commerce store’s performance, consider working with an experienced e-commerce marketing company like WebFX. Our site design and digital marketing services are experienced in eCommerce and help you develop your business! Request your free quotation today, to begin with, your unique website or shop on the digital marketing strategy.