Vivo Communication is a subsidiary of BBK Electronics, which also owns Oppo, RealMe, and OnePlus. Vivo mostly manufactures low-end and midrange phones, but over the years it has developed innovations that give its phones a premium feel despite being sold at affordable prices.
It is the 3rd largest player in the India market holding 16% market share competing for neck-to-neck with Samsung which holds 20% market share as per the Q1 2021 report. Vivo’s recent return as the main IPL cricket sponsor is a major boost for the brand and strengthens its pursuit to claim the second position in 2021.
Here are 5 reasons why Vivo phones could be the next big thing in the ever-growing mobile industry
Smart Pricing strategy
With its competitive pricing and strong positioning in the budget smartphone segment, Vivo smartphones have always awed the cost-conscious Indian consumer. In Fact, it was able to take advantage of India’s growing young population which is English speaking, technology-savvy, and well-informed, and come up with competitive pricing strategies and feature-rich phones.
While Vivo has a very strong presence in the budget segment, it is looking to strengthen its presence in the premium market segment which is currently dominated by Apple and Samsung by launching 5-6 new premium models in 2021.
Advanced Imaging capability
For a photo and selfie-loving country like India, Vivo mobiles never fail to disappoint users with their camera-centric smartphones. Cameras with the newest technology have always been the biggest selling point of all Vivo phones and a source of competitive advantage.
The Vivo X50 Pro with the industry-first Gimbal Camera System with Extreme Night Vision is testimony to Vivo’s strategy of bolstering its presence in the premium phone segment. Phones under 30000 are frequently adopting AI Technology with AI selfie lighting, AI Bokeh Effect, and AI HDR for an excellent photography experience.
Early 5G adoption
5G is one of the most catching trends in India due to the positive sentiment around the 5G rollout in the country. Infact market intelligence firm CyberMedia Research (CMR) has predicted that overall 5G smartphone shipments in 2021 will account for 10% of overall phones purchased which is around 11 million.
Vivo has expressed its clear intent that the majority of its smartphones priced above Rs 20,000 will be 5G-enabled which will help position itself as the main 5G handset brand in the country.
Today the smartphone market is crowded with tons of brands and models available. Moving beyond the specs-price battle, Vivo appears to be slowly emerging as one of the popular ‘design innovation’ brands in the market. Whether it is bringing the first smartphone with a pop-up selfie camera or delivering the first in-display fingerprint scanner or the Vivo X50 pro with the world’s first gimbal camera– Vivo has been at the forefront of innovation. And who wouldn’t want to flaunt a mobile that pioneers new trends and creates a style statement too?
Offline sales model
With around 70,000 retail outlets across the country and an annual production capacity of 33 million units, Vivo is the largest player in the Indian offline smartphone market. It will be adding over 150 exclusive stores in 2021 to further strengthen its national presence and provide every customer a brilliant experience prior to the purchase.
While 2020 saw a spike in the online sale model, 2021 would see a bounce-back in offline sales thereby catapulting brands like Vivo to do more business and become the most preferred brand in emerging towns and cities with huge untapped potential.
|Best Vivo mobiles under 30000||Specification||Price|
|Vivo V21 (5G)||8 GB RAM | 128 GB ROM64MP + 8MP + 2MP | 44MP Front Camera4000 mAh Lithium-ion BatteryMediaTek Dimensity 800U Processor||Rs 29990|
|Vivo V20 Pro||8 GB RAM | 128 GB ROM64MP + 8MP + 2MP | 44MP + 8MP Dual Front Camera4000 mAh Lithium-ion BatteryQualcomm Snapdragon 765G Processor||Rs 29990|
|Vivo V20 (2021)||8 GB RAM | 128 GB ROM | Expandable Upto 1 TB64MP + 8MP + 2MP | 44MP Front Camera4000 mAh Lithium-ion BatteryQualcomm Snapdragon 730 Processor||Rs 24990|
|Vivo V11||6 GB RAM | 64 GB ROM | Expandable Upto 256 GB16MP + 5MP | 25MP Front Camera3315 mAh BatteryMediaTek P60 Octa Core 2.0 GHz Processor||Rs 24990|
|ViVO S1 Pro||8 GB RAM | 128 GB ROM | Expandable Upto 256 GB48MP + 8MP + 2MP + 2MP | 32MP Front Camera4500 mAh Lithium Polymer BatteryQualcomm Snapdragon 665 Processor||Rs 20990|
|Vivo IQOO 3 (5G)||12 GB RAM | 256 GB ROM48MP + 13MP + 13MP + 2MP | 16MP Front Camera4440 mAh Li-ion Battery with 55 W Flash ChargeQualcomm Snapdragon 865 Processor||Rs 29900|
Shopping with Bajaj Finserv
With a multitude of options in Vivo phones available in the under 30000 segments, picking your next phone shouldn’t be hard. You can shop on the online Bajaj Finserv EMI store or visit any of the 1 Lakh retail stores spread across 1900 Indian cites and avail of no-cost EMI, flexible loan repayment, and stress-free processing on your next purchase. Explore a wide variety of Vivo mobile price at the Bajaj Finserv EMI Store.